Hospitality
Proposals by Plane .
Proposals by Plane offers private, pilot-designed proposal flights across six Australian cities. Their previous Squarespace website wasn’t converting visitors the way the business needed, so the team reached out for a new website. The new WordPress website is built for conversions, with a far more engaging and interactive experience that matches the premium quality of their service.
- Launched 2026
- Platform WordPress
- Industry Hospitality
- What I did website
- Built by Alexander Hamilton, Perth
The project
How it came together .
The brief
Proposals by Plane had an existing Squarespace website that wasn’t turning visitors into enquiries the way they needed. For a premium, once-in-a-lifetime experience, the website also had to feel as polished and personal as the flights themselves.
What I built
I designed and built a new WordPress website with conversions at its core. Each proposal experience (sunrise, sunset and destination) has its own page, and an interactive city selector shows the flight routes across Perth, Sydney, Melbourne, Brisbane, Adelaide and Darwin. A multi-step booking form lets customers reserve a private consultation online, supported by clear calls to action throughout, reviews, partner introductions and an FAQ that answers questions before they’re asked.
The result
The new website is live and gives Proposals by Plane an engaging, premium home online that matches the quality of their service, with a clear path from first visit to booked consultation.
Up close
A closer look.
More work
Other websites I've built.
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