Morley Canvas

consulting | seo | website

Morley Canvas is a small family-owned and operated canvas factory based in Bayswater, Western Australia. They manufacture all things canvas, including ute canopies, outdoor blinds, caravan reskins and promotional flag finishing.

Screenshot of website.


The new website and ongoing SEO has paid dividends for Morley Canvas over the past few years.

121% organic traffic increase

143% conversion rate increase

13% organic conversion rate

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Screenshot of Morley Canvas website.

The Business.

Morley Canvas operates out of two workshops in Bayswater and Binningup, Western Australia. As a family-owned and operated business for over 35 years, they have built up a reputation in the industry.

A few of Morley Canvas’ key service offerings are custom canvas ute canopies, tonneau covers, caravan reskins, outdoor blinds, shade sails and commercial fabric finishing.

The Challenge.

While Morley Canvas has a strong reputation in the industry, the business wanted to expand and reach a wider audience – mainly ute and caravan owners. After much discussion, we decided a new website with ongoing SEO was the right strategy.


  • Create a new mobile-responsive and SEO optimised website.
  • Continue ongoing content optimisation and link building efforts.
  • Review user actions and use CRO to boost the number of conversions/conversion rate.
  • Provide monthly reports with performance and outline ROI.

The Solution.

Moving from a website that was not mobile responsive to the first iteration of their website through a local developer, Morley Canvas began to dominate online for their focus keywords. An ongoing SEO strategy allowed them to boost traffic and conversions monthly.

To move to the next level and focus on a broader group of keywords and service offerings, we created a refreshed design that went live in early 2021. Since going live, the website has continued to outperform its key competitors.

With limited knowledge of how websites and online marketing works, Alexander made it easy to understand and provided exceptional results.

While our business was performing well, the new website, increase in leads and broader awareness of our brand allowed us to expand into a larger workshop, while also opening a second workshop in southwest WA.

Our business benefitted greatly from the work Alexander completed and we would recommend using his services for all local Perth businesses.

- David Hamilton